Blog
Platform explainers describe how Instagram, TikTok, YouTube and Facebook treat followers, likes and views, and what those numbers do and do not mean on each one. They also cover platform rules on artificial engagement, so you know the risk the account owner carries.
- PLATFORM EXPLAINERSYouTube Monetization Requirements: What YouTube Publishes and What It MeansYouTube's published Partner Program thresholds for subscribers, watch hours and Shorts views, how to check them in Studio, and the review that follows.Read
- PLATFORM EXPLAINERSTikTok Creator Rewards Program: Eligibility and How to Check ItHow to read TikTok's Creator Rewards Program requirements, where to find the current figures, and why the programme looks at more than your follower count.Read
- PLATFORM EXPLAINERSSnapchat Score (Snapscore) Explained: How It Works and How It GrowsA plain-language explanation of the Snapchat score: what it is, what activity is known to affect it, what Snap has and has not published, and why the number says little about a person.Read
- PLATFORM EXPLAINERSFacebook Page Likes vs Followers: What Each One MeansThe difference between liking and following a Facebook Page, what each changes in a person's feed and what to track on your own Page.Read