Your Snapchat score, often called a Snapscore, is the number shown under your name on your profile. Snapchat describes it as a result of your activity, such as Snaps sent and received and Stories posted, but it has never published an exact formula. Anything more precise than that is observation, not documentation.
What is a Snapscore, exactly?
A Snapscore is a single counter attached to a Snapchat account. It only goes up over time, and it is visible to friends who open your profile. Think of it as a running tally of how much the account has been used, not as a measure of popularity, skill or trust.
Snapchat's help pages say the score depends on the Snaps you send and receive, the Stories you post and other factors. The company does not say how those pieces are weighted, so any site that gives you a precise points table is guessing or reporting what users have noticed. Treat those tables as rough guides.
What is known to move the number?
Because there is no published formula, it helps to separate what Snapchat says from what users commonly report. The table below keeps those two apart.
| Activity | Status |
|---|---|
| Sending Snaps | Mentioned by Snapchat as part of the score |
| Receiving and opening Snaps | Mentioned by Snapchat as part of the score |
| Posting to your Story | Mentioned by Snapchat as part of the score |
| Snapstreaks | Often reported by users, not confirmed with a figure |
| Chat messages only | Commonly reported not to add points; not confirmed |
| Adding friends | Not a documented factor on its own |
The practical reading is simple: an account that sends and opens many Snaps and posts regularly will see its score rise faster than one that is opened once a week.
How do you increase your Snapscore on your own?
There is no trick, only regular use. If you want the number to grow naturally, these habits are the ones that line up with what Snapchat describes:
- Send Snaps, not only text chats, to friends who reply.
- Open the Snaps you receive instead of leaving them unread.
- Post to your Story on a routine, for example once a day.
- Keep a few active conversations going rather than many one-off ones.
- Stay logged in to the same account, so the history continues to build.
Expect the number to climb gradually. An account used a little every day will pass one used in bursts, because the score is a running total.
Which myths about Snapscore should you ignore?
Because the formula is secret, a lot of folklore circulates. Here are the claims you will meet most often and how to read them:
- "Every Snap is worth exactly one point." Snapchat has not said so. Users report that sending and receiving count, but the exact values are unofficial.
- "Sending a Snap to yourself raises the score." Some people say it does, and others say it does not. Without a statement from Snapchat, nobody outside the company can promise it.
- "A bigger friends list means a bigger score." Friends give you people to exchange Snaps with, so they help indirectly, but the list itself is not a documented factor.
- "The score shows how popular you are." It shows how active the account is. A quiet account with a famous owner can have a low score.
When a guide gives you a confident points table, ask where the figures come from. If the answer is "testing by users", treat the table as a rough observation and not as a rule.
How fast does a Snapscore usually grow?
There is no standard speed, because it depends on how many Snaps you exchange and how often you post. A person who chats with a handful of friends every day and posts a Story most evenings will see the number move steadily. Someone who only opens the app to read messages will see it barely change. The sensible way to track progress is to note your score on the same day each week and compare, instead of watching it hour by hour.
Does a high Snapscore mean anything?
Only that the account has been used a lot. It does not tell anyone whether the person is trustworthy, well known or good at making content. Brands do not need a high score to run a Snapchat presence, and a large score does not unlock any money or feature that Snapchat has announced.
People care about it mostly for social reasons: it is a visible number among friends, and some like having an older, active-looking account. That is a personal preference, and it is fine to have it, as long as you understand what the number measures.
What about buying a Snapscore?
Some people prefer to start with an account that already carries a score instead of building one. Snapchat's terms restrict selling and transferring accounts, so this is a decision you make knowing that the platform may not approve of it and could act on the account. We explain how our delivery by email works in our guide to Snapscore accounts, and the general rules question is covered in whether buying engagement is allowed.
If you do want to look at the option, the Snapscore account page lists what is on offer. You are never asked for your Snapchat password to browse or order.
How is a score different from followers or likes?
Followers and likes are signs of attention from other people. A Snapscore is a count of your own activity and your friends' activity together. If your goal is reach on a creator account, the number that matters is audience size and engagement, which we compare in followers, likes and views.